FAQ
Virtual Production is an innovative filmmaking process that combines real-time computer graphics, live-action footage, and virtual reality technologies, as well as AI, to create environments and effects during production. This approach allows filmmakers to view and interact with digital elements such as sets or characters in real time during filming. This offers greater creative freedom, reduces the need for extensive post-production, and allows for greater flexibility in storytelling, utilizing LED walls, motion tracking systems, AI backgrounds, and Unreal Game Engine software.
Virtual Production enables filmmakers to visualize digital environments in real time and make instant creative decisions. It reduces costs by minimizing the need for location filming and post-production. This technology offers creative flexibility, supports better collaboration, and has a lower environmental impact due to less travel and fewer physical set constructions. In the inaugural year, there's an additional 50% discount on equipment. Our mobile LED panels (pixel pitch 4.8mm), which run the background videos, create dynamic, authentic light on the actors—including realistic reflections on surfaces such as cars or glass. This eliminates the need for complex post-production or a complex lighting system like a green screen.
Our studio is equipped with fiber optic connections for stable, high-quality live broadcasts. Aximmetry software allows us to augment real sets with virtual environments in real time—ideal for professional product presentations, corporate communications, and live streams in customized 3D spaces that can be adjusted using AI models.
LED video walls are increasingly replacing green screens in virtual production. Unlike green screens, LED walls display dynamic, high-resolution backgrounds in real time, allowing actors to see and interact with the environment. This creates realism in lighting, reduces post-production, and enhances the overall visual experience. The technology offers filmmakers more flexibility and creative control during filming. Many films such as "The Batman" and "Thor: Love and Thunder" were shot using this contemporary technology.
By integrating real-time VFX during filming, virtual production streamlines the post-production process, reducing the need for extensive editing and enabling faster project completion.
Virtual production is particularly suitable for projects that require complex, elaborate, or fantastical environments—such as those in science fiction, fantasy, or advertising. It's ideal for productions with tight schedules or limited budgets, as it significantly reduces the need for location shooting and time-consuming post-production.
Re-enactment scenes can also be realized quickly and efficiently. Vehicle scenes can be filmed safely and regardless of weather conditions in our studio—including realistic reflections thanks to LED lighting. We also offer the option of designing TV studios, corporate brand studios, or large virtual stages for product presentations.
By using AI-generated backgrounds, a wide variety of scenes and videos can be produced in a very short time – flexibly, cost-effectively and at the highest technical level.
By reducing the need for physical sets and locations, virtual production minimizes resource consumption and travel costs, thus contributing to a more environmentally friendly film production. AVbaby sources its electricity 100% from renewable energy.